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  • Writer's pictureJulie Edge

How to Switch from a Service to a Product in 8 Simple Steps

When it comes to delivering a service that your customer wants to buy, it may come down to how you package it. When that service can be bundled into a solution, then consider how it could be “productized.”

Remember, customers want to “hire” a product to do a job, or, as legendary Harvard Business School marketing professor Theodore Levitt put it,

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

In this eBook, you’ll learn:

  • The 8-step approach to productizing a service

  • Why most attempts to productize fail the first time around

  • The biggest obstacle most owners face when productizing (and how to overcome it)

I can’t wait to hear your thoughts about turning a service into a product. So,find a slot on my calendar and let’s chat.

In gratitude,



Julie Edge Ph.D., is chief strategist and founder of Inside Edge Solutions LLC, a boutique strategy coaching and consulting firm serving business owners seeking less chaos and complication in their business and more thriving in their life—both personally and professionally. Connect with Julie on LinkedIn at @drjulieedge

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