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  • Writer's pictureJulie Edge

The Rainmaker's Dilemma: Why Being the Primary Revenue Driver Hurts the Value of Your Business

Updated: Oct 3, 2023

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In a study of 23,158 companies, 40% of business owners were Rainmakers, the primary revenue drivers for their company. Despite experiencing early success, our research suggests a plateau is on the horizon, if it hasn't already happened. Revenue stagnates and business value flattens, forcing business owners to confront the Rainmaker’s Dilemma. The solution?

Evolve into an Architect. 

Download The Rainmaker’s Dilemma eBook to discover: ✅ The defining characteristics of a Rainmaker ✅ The one common problem you'll face as a business owner ✅ The negative impact Rainmakers have on receiving an acquisition offer ✅ 9 strategies to follow as you transition from a Rainmaker to an Architect


Julie Edge Ph.D., is chief strategist and founder of Inside Edge Solutions LLC, a boutique strategy coaching and consulting firm serving business owners seeking less chaos and complication in their business and more thriving in their life—both personally and professionally. Connect with Julie on LinkedIn at @drjulieedge

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