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The Thriving Business Owner Program

Strategy & Coaching with Dr. Julie Edge

12-month Program:

+ Value Builder SystemTM Assessment

+ Business Owner Strategy Day

+ Monthly 2-hour Coaching Sessions 

+ Between-Session Email Support

+ Optional: Business Operating Systems Implementation & Support


Julie Edge, Ph.D.

We start with the Value Builder System Assessment, which guides our Business Owner Strategy Day. It's a full day focused on you and your business to give you perspective on what's working, what's not, and what could work better across eight measures of company value.


As your coach, I have a variety of tools to help you see your situation with a fresh perspective and find ways forward that perhaps haven't occurred to you before. I form hypotheses about what's happening with you and your business and give you the chance to question what feels true. Indeed, there's a strong likelihood that in these candid conversations about what needs to change for your business to grow in value, we will uncover some things holding you back. I ask “why” a lot to mine for new insights and encourage you to suspend your beliefs about how things should be. Freed from your own biases, you can discover new beliefs that better serve your entrepreneurial growth and value building.


Of course, our work is fully confidential. Our conversations remain private, so you can speak freely on any topic.

A clear plan of action is the result of our Business Owner Strategy Day. Then for the next year of the program, we meet monthly to course correct. A dashboard built from the action plan guides accountability and gauges progress. Access to Value Builder System online education is also included. Email support keeps us connected between sessions.

If there's a need for Business Operating Systems (e.g, EOS), I offer access to's online tools along with implementation, training, and support. 

From our work together, you will:

  • Know what you need to do next, how to do it, and better yet, how to delegate it.

  • Assess how key team members need to support you.

  • Build predictable and scalable growth with new business operating systems.

  • Stay accountable to strategic progress, despite more urgent pressures.

  • Process and actualize your ideas with an unbiased sounding board.

  • Set a course with your exit in mind, however far it is in the future.

The Thriving Business Owner Program Investment

Starts at $24,600 per year

Payment plans are available.

Is Now the Right Time?

The Thriving Business Owner Program is NOT for you, if: 

  • You believe painful sacrifice is necessary while scaling your business.

  • You think the only way things can get done is if you do them.

  • You are unwilling to let go of key duties that run your business.

  • You like doing tasks that drain you rather than pump you up. 

  • You want to sell your company within the next 12-24 months.


However, if:

  • You want to work "on" your business instead of always "in" it.

  • You want a seasoned sounding board and advisor to help you see your business with fresh eyes.

  • You want a step-by-step action plan to guide your next steps and connect them to your daily to-do list.

  • You want your well-being to no longer be at the bottom of your priority list.

  • You have the means and desire to invest in growth and building your company's value.

Let's create a more valuable business
while also improving your quality of life.

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