Meet Your Guide: Julie Edge, Ph.D.

With over 30 years of experience working with startups and small businesses, I understand what it takes to succeed in the competitive business world. I founded Inside Edge Solutions, a boutique coaching and consulting company focused on supporting business owners who want to grow the value of their company and at some point prepare for a successful sale, without sacrificing their well-being.

 

I've worked in and with a diverse range of businesses, from sole proprietors to multi-founder startups and family-owned enterprises, in low- to high-tech industries. I've been a board member, investor in early-stage startups, and led metro and state-wide initiatives that supported the growth of the entrepreneurial ecosystem.

 

My extensive experience includes co-founding a marketing technology startup, which taught me the key decisions that make and break a business. Additionally, I led The Co-founders Project, a Kauffman Foundation grant-funded research program that studied the leadership and work styles of over 100 early-stage multi-founder technology startup companies.

 

My doctoral studies and life-long learning in socio-ecology have equipped me with a keen eye for patterns in human behavior and nature, which helps me understand people and their strengths. I use this knowledge to position my clients to be more effective in their roles and responsibilities. Additionally, my coach training has given me the tools to help my clients calm their minds and see their own way forward.

 

I incorporate a mix of coaching, mentoring, and advising to create strategies that support each client's unique business vision. I leverage tools like the Value Builder System, Ninety.io's Business Operating System, Hogan Asssessment, and Keirsey Temperament Sorter to help guide your business transformation. I also offer online education to supplement how you apply the principles to your business and measure progress.

 

When you're ready to take the value of your business to the next level, let's work together to create a plan for success.